Creative Director

About Misfits Market:

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Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

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As Misfits we support our customers and mission by embracing our core values of

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Prioritizing our Customers

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Doing more with less

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Thinking Differently

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Respecting one another

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Moving deliberately and quickly

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Taking initiative and delivering

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About the Role:

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We’re seeking a Creative Director with a strong track record of strategic brand stewardship and hands-on creative leadership. You will own and evolve our visual identity, lead a small internal studio (designer, video producer, and contract photographer) and supervise an external agency for private-label packaging. This role blends strategic vision with execution across digital/physical touchpoints, including paid and organic social, email design systems, motion graphics, landing pages, photography, and packaging. You’ll partner cross-functional teams to define and elevate a cohesive brand vision, foster team growth, and ensure consistent delivery at scale. Weekly presence in our Bushwick photo studio is expected, with a focus on mentorship and scalable processes in a fast-paced startup environment.

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Responsibilities:

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• People Leadership and Career Development
• Brand Stewardship and Creative Leadership
• Creative Direction and Oversight
• Packaging Leadership (Scaled Emphasis)
• Visual Design and Execution
• Digital and Interactive Design
• Collaboration and Leadership
• Production and Process

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Skills & Qualifications:

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• 8-10 years of experience in visual design/creative leadership, with direct-to-consumer brand experience (agency or in-house) and packaging-focused work.
• A standout portfolio demonstrating leadership-level visual design across digital, email, motion, and editorial formats, with a proven track record of elevating brand systems.
• Deep expertise in typography, layout, grids, color theory, and visual storytelling.
• Proven experience designing for paid and organic social, email design systems, landing pages, out-of-home, and motion graphics; interest or experience with packaging regulations, print production, and private label branding is a plus.
• Experience planning and directing photo/food shoots.
• Proficiency in Adobe Creative Suite and Figma; After Effects or equivalent motion design skills strongly preferred.
• Substantial experience leading and managing external agencies/freelancers, with excellent briefing, milestone management, and QA.
• Excellent collaboration and communication skills; capable of leading cross-functional initiatives and providing/receiving constructive feedback.
• Ability to manage multiple, complex projects with tight timelines in a fast-paced startup environment.
• Motion design fluency (basic to advanced) for social and product storytelling and TV experience is a plus.
• Knowledge of design systems and scalable component libraries for web and email.

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What We Offer:

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• High-impact role shaping the brand’s visual identity and production quality across digital surfaces, print and OOH, and packaging, with a clear path to broader leadership.
• Collaborative, purpose-driven culture with opportunities to influence product and brand strategy.
• Competitive compensation, benefits, and room to grow into senior leadership responsibilities.

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Details of Position & Benefits:

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• Salary range: $140k-$150k
• Full-time exempt position
• Salary and employee stock options commensurate with experience
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan

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