Job Summary:
We are looking for a highly driven, creative, and commercially minded Demand Generation Manager who knows how to create demand, engage potential buyers, and turn prospects into qualified sales opportunities.
This is not a conventional email marketing role. We are looking for someone who can build and execute an integrated demand generation strategy using outbound marketing, email campaigns, marketing automation, account-based marketing, and data-driven prospecting.
You will own the demand generation engine, from identifying the right audience and developing compelling messaging to launching campaigns, nurturing prospects, generating qualified meetings, and contributing to revenue growth.
We need someone who thinks strategically but is equally comfortable getting hands-on with campaign execution, writing compelling emails, building automation workflows, researching prospects, and analyzing campaign performance.
Key Responsibilities
- Email Marketing & Lifecycle Campaigns
- Own the overall email marketing strategy and execution.
- Develop targeted email campaigns for different audience segments, industries, buyer personas, and service offerings.
- Build and manage automated email sequences, nurture workflows, newsletters, and lifecycle campaigns.
- Create compelling email copy, subject lines, CTAs, and messaging that drive engagement and conversions.
- Develop re-engagement campaigns for dormant leads, closed-lost opportunities, inactive contacts, and existing databases.
- Implement audience segmentation, behavioral triggers, lead scoring, and personalized communication.
- Continuously test and optimize email deliverability, engagement, conversion rates, and campaign performance.
- Maintain email marketing best practices, sender reputation, domain health, and compliance.
- Outbound Marketing & Prospecting
- Develop and execute scalable outbound marketing strategies targeting relevant decision-makers and potential customers.
- Build targeted prospect databases using ICPs, industry segments, company attributes, and buyer personas.
- Design personalized cold email campaigns and multi-touch outreach sequences.
- Develop outbound messaging strategies tailored to different industries, business challenges, and buying motivations.
- Execute coordinated outreach campaigns across email, LinkedIn, and other relevant channels.
- Identify opportunities to engage high-value accounts through personalized and relevant outreach.
- Experiment with different outreach approaches, messaging angles, offers, and sequences.
- Establish processes for prospect research, contact enrichment, list validation, and campaign execution.
- Work closely with Sales to convert positive responses into qualified meetings and opportunities.
- Demand Generation Strategy & Campaign Development
- Develop and execute integrated demand generation strategies aligned with business and revenue objectives.
- Build campaigns that generate awareness, capture existing demand, nurture prospects, and create new buying opportunities.
- Develop industry-specific and persona-based campaigns with tailored messaging and value propositions.
- Identify new opportunities to reach potential customers through targeted campaigns, partnerships, databases, and outbound channels.
- Plan and execute account-based marketing (ABM) campaigns for high-value target accounts.
- Develop campaign calendars, messaging frameworks, content requirements, and distribution strategies.
- Collaborate with Product Marketing and Content teams to translate positioning, customer insights, and value propositions into demand generation campaigns.
- Identify opportunities to reactivate existing leads and accelerate prospects through the sales funnel.
- Marketing Automation & CRM Management
- Own demand generation workflows and campaign automation within HubSpot.
- Build automated nurture sequences based on audience behavior, engagement, lifecycle stages, and lead qualification.
- Implement lead scoring, segmentation, routing, and qualification workflows.
- Maintain CRM data quality, campaign tracking, attribution, and contact lifecycle management.
- Integrate prospecting and outreach platforms with CRM systems to maintain a connected acquisition workflow.
- Develop reporting dashboards to measure campaign performance, lead progression, and pipeline contribution.
- Continuously identify opportunities to improve marketing automation and operational efficiency.
- Data, Analytics & Performance Optimization
- Track and analyze campaign performance across email, outbound, nurture, and ABM initiatives.
- Monitor positive reply rates, qualified meetings, MQLs, SQLs, opportunities, and marketing-sourced pipeline.
- Measure email engagement, deliverability, bounce rates, unsubscribes, and conversion performance.
- Analyze campaign performance by industry, audience, messaging, channel, and buyer persona.
- Conduct A/B testing across email copy, subject lines, CTAs, offers, and outreach sequences.
- Identify underperforming campaigns and develop actionable optimization strategies.
- Present regular performance reports, insights, experiments, and recommendations to marketing leadership.
- Connect demand generation activities to actual business outcomes and revenue contribution.
- Sales Alignment & Pipeline Development
- Work closely with Sales to align campaign strategies with sales priorities and revenue targets.
- Develop clear qualification criteria and processes for handing over sales-ready leads.
- Collaborate on outbound messaging, target account lists, and industry-specific sales plays.
- Monitor lead-to-meeting, meeting-to-opportunity, and opportunity-to-customer conversion rates.
- Gather feedback from Sales to improve targeting, messaging, and lead quality.
- Build campaigns that support the entire customer acquisition journey, from initial engagement to closed-won opportunities.
Tools & Technology
Hands-on experience with several of the following platforms is expected:
- CRM & Marketing Automation: HubSpot, ActiveCampaign, Marketo.
- Prospecting & Data Intelligence: Apollo.io, Clay, ZoomInfo, Lusha.
- Cold Email & Outreach: Instantly, Smartlead, Lemlist, Salesloft, Outreach.
- Email Platforms: HubSpot Marketing Hub, Mailchimp, Brevo.
- Analytics & Reporting: Google Analytics 4, Looker Studio, HubSpot Reporting.
- LinkedIn Prospecting: LinkedIn Sales Navigator.
You do not need to have used every platform, but you must understand how to build and manage an effective demand generation technology stack.
