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Founding GTM Lead

About the Role

Build and run the go-to-market motion for an early-stage AI-enabled legal services company. You will own the systems, messaging, and execution that turn early customer demand into a repeatable revenue engine.

What You'll Do

  • Own the full GTM funnel, from pipeline generation and sales through customer expansion and retention.
  • Run experiments across channels, measure performance, and scale effective approaches.
  • Generate and manage qualified pipeline through inbound and outbound motions.
  • Create and distribute content across social platforms, blogs, and other channels.
  • Develop partnerships with vendors, startups, and community organizations.
  • Plan events, dinners, conferences, and other activities that build awareness and relationships.
  • Design client and partner gifting programs to deepen loyalty and encourage referrals.
  • Define positioning, messaging, pricing, packaging, and sales collateral.
  • Build the GTM technology stack, including CRM, sequencing, enrichment, and automation tools.
  • Use customer and performance data to develop repeatable playbooks.

What We're Looking For

  • At least 4 years of experience at a high-growth startup as a founder or in a GTM, growth, or sales leadership role.
  • A track record of measurable results in pipeline generation, conversion, and revenue.
  • A systems-oriented approach, strong organizational discipline, and comfort building from zero and iterating quickly.
  • Experience with CRM, sales sequencing, data enrichment, and automation tools.
  • Resilience and a strong execution focus, with willingness to work an intensive schedule, including long days and weekends.
  • An engineering background or a significant competitive achievement is a plus.

Compensation & Benefits

Base salary: $150,000 to $190,000 annually.

Location

On-site in San Francisco, California.