About LawnStarter
LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $750M in bookings. We're expanding beyond lawn care to become the one-stop shop for home services: three brands (LawnStarter, Lawn Love, Home Gnome), one shared platform.
About Product at LawnStarter
Our BHAG: 1+ job per household, every year. Getting there means winning on four fronts at once: more customers, more Pros, excellent service experience for both sides, and an AI-run company that moves faster than its size should allow.
About Consumer Experience at LawnStarter
Hundreds of thousands of households book outdoor services through LawnStarter. Most come for mowing. The opportunity is everything that comes after: helping them discover what else we can do, and giving them every reason to stay.
That’s the opportunity. The customer web portal and app shapes everything after the first booking: how customers schedule, what they learn about their property, which services they find next, and whether they stay. Much of this experience has never had a dedicated owner, and retention is the biggest lever we haven’t pulled yet.
We believe AI changes what’s possible here. Instead of one product for everyone, we can build an outdoor-services experience tailored to each household: their yard, their schedule, and what they need next.
The Role
You’ll own the end-to-end consumer experience, after first booking through the lifetime of the customer relationship, and decide how AI shapes it. You’ll set the vision and roadmap for this area, then ship it alongside engineers, designers, data/ applied science partners, marketing, and operations.
As Lead PM, you’re an individual contributor operating with Lead-level scope: you own a full product area, build vision and strategy, set direction others build around, and work closely with the PM who owns the Pro experience so every customer win holds up on both sides of the marketplace. You’ll report to the Sr. Director of Product.
What makes this role different:
What You'll Own
Problems to Solve:
Turning a mowing customer into a household that trusts us for more. Most customers come to us for one service and rarely see what else their yard needs. You’ll change that by building a deep understanding of each property and household (its size, condition, seasons, and what the customer cares about) and turning it into a personalized plan for everything outside the home. Discovery, search, and recommendations should feel like expert advice from someone who knows their yard, not a sales pitch. Get it right and customers trust us with more; get it wrong and we spend that trust.
Keeping customers through the moments that make them leave. Customers try to skip or reschedule a visit and get it wrong. Some cancel before their first service is ever done. Others leave months in. You'll remove scheduling friction, rethink the cancellation moment, and give departing customers a real reason to return.
Setting the right expectations on both sides.
Every service starts with a set of expectations: what the customer thinks they’re getting, and what the Pro thinks they’re walking into. When those don’t match, both sides lose. You’ll build the product that gets them aligned, combining what customers tell us, what Pros learn on the job, and what our proprietary data already knows about a property, so the right information reaches the right side before the visit happens. Get it right and services go smoothly, prices hold up, and both customers and Pros come back.
Deciding where AI belongs, and shipping it responsibly. Not every surface gets better with AI. You'll judge where agentic and AI-based features improve the consumer experience and where they add noise, then ship the ones that earn their place to hundreds of thousands of customers. At that scale, responsible means knowing how a feature fails before customers find out.
What Success Looks Like (Year 1)
About LawnStarter
