Software Finder is looking for a Performance Marketing Manager to run our vendor-facing campaigns from launch to lead. You will execute paid and owned campaigns, run our email programs, manage the leads they generate, and work closely with the Business Development (BD) team so that every lead is followed up on time and every campaign ties back to pipeline.
This is an individual contributor role with no direct reports: you write your own campaign copy and own the numbers behind it. Success in this role is measured by qualified leads and demos booked from campaigns, cost per lead and return on ad spend against targets, email open, click and conversion rates, and lead-to-opportunity conversion and speed of BD follow-up.
Responsibilities
- Plan, build, launch and optimize campaigns across LinkedIn Ads, Google Ads and Meta, including ABM and demo-booking campaigns aimed at software vendors.
- Write ad copy, landing page copy and campaign messaging, and brief design on creatives.
- Set up audiences, budgets, bidding and conversion tracking, and run A/B tests on copy, creative, offers and landing pages.
- Manage campaign budgets and report on spend, CPL, CTR, conversion rate and pipeline generated.
- Build and send email campaigns, newsletters, event sequences and automated nurture drips in HubSpot.
- Write every email, including subject lines, preview text, body copy and CTAs.
- Manage inbound leads from campaigns, forms, the vendor subdomain and events, covering capture, routing, lead scoring, enrichment and lifecycle stages in the CRM.
- Maintain list hygiene, segmentation, deliverability and compliance (CAN-SPAM, GDPR).
- Hand off qualified leads to BD with full context and agree on SLAs for follow-up.
- Hold regular syncs with BD to review lead quality, feedback and conversion, and adjust targeting and messaging accordingly.
- Equip BD with campaign-aligned follow-up emails and talking points.
Requirements
- 3 to 4 years of experience running B2B performance campaigns, ideally for SaaS, a marketplace or a lead generation business targeting US audiences.
- Strong copywriting for ads, landing pages and email, with results you can show. You write your own copy and do not rely on others to fix it.
- Direct, hands-on experience managing ad accounts and budgets yourself, not only through an agency.
- Solid grasp of funnel metrics, attribution and how marketing hands off to sales.
- Experience working day to day with a sales or BD team.
- Analytical, organized and comfortable owning targets without a team behind you.
- Full proficiency in the following tools:
- CRM and email:HubSpot (Marketing Hub, workflows, lists, lead scoring, sequences, reports and dashboards)
- Ad platforms:LinkedIn Campaign Manager, Google Ads, Meta Ads Manager
- Analytics and tracking:Google Analytics 4, Google Tag Manager, UTM frameworks, conversion and pixel setup
- Landing pages:HubSpot landing pages or Unbounce, with basic HTML and CSS editing
- Enrichment and prospecting:Apollo, ZoomInfo, Clay or similar; LinkedIn Sales Navigator
- Reporting:Excel (advanced), Looker Studio
