Performance Marketing Manager

Job Summary: We for looking for a strategic, hands-on growth marketer who understands the complete customer acquisition journey, from the first impression to a closed-won customer.

You should be equally comfortable developing a growth strategy, restructuring a Google Ads account, analyzing conversion data, challenging landing-page performance, and presenting revenue outcomes to leadership.

Key Responsibilities

1. Paid Acquisition & Growth Strategy

• Own the end-to-end paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and other relevant acquisition channels.
• Develop and execute scalable B2B lead-generation strategies targeting U.S. startups, SMBs, and growing businesses.
• Manage and optimize campaigns across Search, Display, Remarketing, Performance Max, Demand Gen, and paid social.
• Build channel-specific acquisition strategies based on audience intent, industry, service offering, and customer economics.
• Identify new acquisition opportunities, emerging platforms, and scalable growth channels.
• Develop and manage campaign budgets with a clear focus on ROI, CAC, and revenue contribution.

1. Revenue & Funnel Optimization

• Own the complete marketing funnel: impressions, clicks, landing-page conversions, leads, MQLs, SQLs, opportunities, and closed-won revenue.
• Optimize campaigns for qualified leads and actual customer acquisition rather than vanity metrics.
• Work closely with Sales and Marketing Operations to improve lead quality, conversion rates, and pipeline contribution.
• Identify funnel bottlenecks and recommend improvements across targeting, messaging, offers, landing pages, and conversion journeys.
• Monitor customer acquisition cost, cost per qualified lead, customer lifetime value, ROAS, and marketing-sourced ARR.

1. Experimentation & Conversion Rate Optimization

• Develop a structured experimentation roadmap for paid acquisition.
• Continuously test ad creatives, copy, messaging, audiences, keywords, bidding strategies, landing pages, and offers.
• Lead A/B testing initiatives and use data to determine winning strategies.
• Collaborate with design and content teams to develop high-converting campaign assets.
• Identify opportunities to improve website conversion rates and reduce acquisition costs.

1. Analytics, Attribution & Reporting

• Own performance tracking and reporting across Google Ads, Meta Ads, LinkedIn Ads, GA4, and HubSpot.
• Ensure accurate conversion tracking, UTM governance, attribution, and campaign measurement.
• Build dashboards that connect advertising investment to qualified pipeline, closed deals, and revenue.
• Analyze performance by channel, campaign, audience, keyword, industry, and service line.
• Present actionable insights, performance trends, and optimization recommendations to marketing leadership.
• Make data-backed budget allocation decisions based on actual business outcomes.

1. Collaboration & Leadership

• Work closely with SEO, Content, Product Marketing, Marketing Operations, Design, and Sales.
• Translate business objectives into actionable campaign strategies.
• Establish performance marketing processes, testing frameworks, and reporting standards.
• Take ownership of execution while providing strategic direction and accountability.
• Proactively identify problems and opportunities rather than waiting for instructions.