Software Finder is looking for a Research & Insights Manager to research and write our flagship market intelligence reports, category reports and data-led content that position us as an authority on the B2B software market. You will take each report from brief to published asset: framing the questions, gathering and analyzing data, writing the narrative, and making the findings easy to read and share.
This is an individual contributor role with no direct reports, and accuracy is everything: every claim you publish must be sourced and defensible. Success in this role is measured by reports delivered on schedule and to an accurate, publishable standard; downloads, leads and pipeline influenced by each report; media coverage, citations and backlinks earned; and the volume and reuse of derivative content across marketing and BD.
Responsibilities
- Research and write market intelligence and category reports (for example, Medical Software and LMS reports) covering market size, trends, buyer behaviors, vendor landscape and pricing.
- Analyze Software Finder's proprietary data, including verified user reviews and buyer demand signals, alongside third-party sources to produce original findings.
- Design and run surveys and expert interviews where a report needs primary data.
- Write clear executive summaries, key findings, methodology notes and section narratives for both business buyers and software vendors.
- Collaborate with the design team to turn research findings into polished, publication-ready studies, reports, infographics and other visual assets, ensuring the final output is accurate, engaging and aligned with Software Finder's brand.
- Support category awards with research and written methodology based on verified data.
- Repurpose each report into derivative content: blog posts, press releases, LinkedIn posts, email copy, sales one-pagers and talking points for BD.
- Fact-check, cite every source, and keep a clear audit trail for every number and claim.
- Track report performance (downloads, leads, backlinks, media mentions) and use it to shape future topics.
Requirements
- 5+ years of experience writing research reports, whitepapers, industry reports or analyst-style content, ideally in B2B tech, SaaS or market research.
- Exceptional long-form writing: clear structure, plain language and the ability to make data tell a story. You write and edit your own work and do not rely on others to fix it.
- Strong copywriting for headlines, summaries and promotional pieces built from the research.
- Comfort working with data: cleaning datasets, spotting patterns and drawing conclusions you can defend.
- Rigorous attention to accuracy and sourcing, with zero tolerance for invented statistics or quotes.
- Published samples of reports or long-form research you wrote, and the ownership to deliver them without a team behind you.
- Full proficiency in the following tools:
- Writing and editing:Google Docs, Microsoft Word, Grammarly or equivalent
- Data and analysis:Microsoft Excel and Google Sheets (advanced: pivot tables, lookups, formulas, charts)
- Research:Statista, Google Scholar, industry databases, and SEO tools such as SEMrush or Ahrefs for topic and demand research
- AI research tools:ChatGPT, Claude or Perplexity for research support, with strict human verification of every output
- Layout support:Canva, or working knowledge of Adobe InDesign for report drafts
