Senior Marketing ManagerFull-timeEmployee Status: RegularRole Type: HubDepartment: Marketing and CommunicationsSchedule: Full TimeCompany DescriptionExperian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.Job DescriptionRole Summary:We are looking for an experiencedSenior Manager – Marketingto drive measurable business growth through integrated, digital-first marketing programmes.In this role, you will develop and execute growth, digital, and social media strategies across the customer lifecycle to increase awareness and engagement, generate demand, support customer acquisition, and improve conversion outcomes. You will bring together strong marketing fundamentals, digital expertise, data-driven decision-making, and commercial acumen to deliver impactful marketing initiatives and business results.What You'll Be Doing:Develop and execute integrated growth marketing strategiesaligned with business, revenue, and marketing objectives, driving awareness, engagement, demand generation, acquisition, and conversion across priority audiences.Lead multi-channel marketing campaigns across paid, owned, and earned channels, including search, social, display, email, web, content, and events, ensuring effective audience targeting and measurable outcomes.Drive digital and social media marketing initiativesusing SEO, SEM, GEO, AEO, content distribution, and audience targeting to increase qualified traffic, engagement, and conversion.Establish performance measurement frameworksand leverage data-driven insights to optimize campaign effectiveness, improve ROI, and inform strategic decision-making.Develop demand generation programs and customer journey strategiesthat accelerate pipeline growth and support customer progression through the marketing and sales funnel.Collaborate with cross-functional teams and agency partnersto deliver integrated marketing programs while fostering continuous improvement and marketing excellence.QualificationsWhat We're Looking For:Hold a postgraduate qualification or equivalent relevant experience.Bring experience in BFSI, FinTech, or related industries, ideally within established organizations.Demonstrate 8+ years of experience.Bring domain expertise and experience delivering business impact, which may be considered in place of a postgraduate qualification.Additional InformationOur uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.Benefits:Great compensation package and discretionary bonus planCore benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.You will report to Marketing DirectorRole Location: MumbaiExperian is an equal opportunities employerRecruitment Fraud Awareness- Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an@experian.comemail address.Experian will never ask candidates to make any paymentas part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visitexperian.com/careers.#LI-OnsiteExperian Careers - Creating a better tomorrow togetherFind out what its like to work for Experian by clicking hereExperian Careers - Creating a better tomorrow togetherFind out what its like to work for Experian by clicking hereBy clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy applyJob LocationGoogle Maps requires functional cookies to be enabledI'm interestedI'm interestedPrivacy Notice
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