Software Finder is looking for a hands-on Social Media Manager to own our social presence across LinkedIn, Instagram and YouTube, along with the LinkedIn profiles of our founders and leadership team. You will run the full cycle yourself: strategy, ideas, writing, design and video coordination, scheduling, posting, community management and reporting.
You will be the voice of the Software Finder brand online and the ghostwriter behind our founders' thought leadership. Success in this role means consistent publishing to plan across every channel, month-on-month growth in engagement, followers and reach on brand and founder profiles, measurable traffic, enquiries and leads from social, and fast, high-quality responses to comments and DMs.
Responsibilities
- Plan and run monthly content calendars for the company LinkedIn page(s), Instagram and YouTube channels.
- Ghostwrite and manage founder and leadership LinkedIn profiles, capturing each person's voice and growing their reach and engagement.
- Write all post copy, captions, hooks, carousels, video scripts, YouTube titles, descriptions and thumbnail text.
- Create or brief visual and video content in line with Software Finder's brand guidelines, and edit short-form video for Reels, Shorts and LinkedIn.
- Post, schedule and publish across all channels, adapting each piece to the format and audience of the platform.
- Manage community engagement end to end: reply to comments and DMs, comment strategically on industry and prospect posts from brand and founder accounts, and build relationships with vendors, partners and creators.
- Repurpose company assets such as research reports, awards, podcasts, events, product launches and case studies into native social content.
- Promote events, the Innovator Series podcast, awards and campaigns in coordination with the wider marketing team.
- Track performance weekly and report monthly on reach, engagement, follower growth, profile visits, video retention, and traffic or leads driven from social.
- Stay ahead of platform algorithm changes, B2B social trends and competitor activity, and turn them into tests.
Requirements
- 3 to 4 years of experience managing B2B social media, ideally for a SaaS, marketplace, agency or tech brand.
- Excellent copywriting skills: sharp hooks, clear storytelling and a natural, human tone that does not read as generic or AI-written. You write your own copy and do not rely on others to fix it.
- Proven LinkedIn experience, with examples of posts and growth you drove.
- Hands-on YouTube experience, including publishing, SEO for titles and descriptions, thumbnails and channel analytics.
- A portfolio of social content you personally wrote and produced.
- Sound judgement on brand voice, timing and what not to post, and the ownership to plan, execute and report without a team behind you.
- Full proficiency in the following tools:
- Platforms:LinkedIn (company pages, personal profiles, newsletters, LinkedIn Analytics), Instagram (Reels, Stories, carousels, Insights), YouTube Studio (uploads, Shorts, SEO, analytics)
- Scheduling and management:Buffer (preferred), Hootsuite, Sprout Social or equivalent; Meta Business Suite
- Design:Canva (advanced), with working knowledge of Figma or Adobe Photoshop
- Video:CapCut, Adobe Premiere Pro or equivalent for short-form editing; subtitle and caption tools
- Analytics:Native platform analytics, Google Analytics 4 (social traffic), UTM tracking
