Summary
Hey I'm David - but you can call me DJ.
I'm a creative technical marketer with 10+ years experience driving business growth throughout the entire funnel (acquisition/retention/referral) by focusing relentlessly on the customer experience.
From the very first interaction with your brand, my goal is to provide customer experiences so good, they won't ignore you.
If you're looking for a customer-first, marketing leader who can build successful teams and execute creative campaigns that translates into real-world business results and customer outcomes; let's have a chat.
Experience
Head of Product Marketing & Lifecycle Marketing ManagerJun 2019 – Mar 2021
Leadfeeder
- Led 2x pricing increase campaigns contributing to 5% MRR growth MoM
- Doubled trial-to-paid conversion rate (34% vs. 17%)
- Grew G2 reviews by 425% (60 to 315) in 9 months
- Increased script installation by 104% via product-led experimentation
- Owned core product positioning and GTM strategy
Senior Growth Marketing Manager & EngineerOct 2020 – Jan 2021
Chili Piper
- Devised growth testing framework for prioritising high-impact experiments
- Co-created freemium demand gen go-to-market strategy
Head of Organic Growth & SEOJun 2020 – Aug 2020
VEED.IO
- Created organic growth strategy plan for $1m–$10m ARR expansion
- Increased organic search traffic by 20.5% in 30 days
- Built Webflow template powering 500+ landing pages
Skills
Search Engine Optimization (SEO)Product MarketingGrowth MarketingContent MarketingContent StrategyMarketing StrategyMarketingWellnessSocial MediaEntrepreneurship
Licenses & Certifications
Webflow Certification CMS Level 1 — Webflow